Are there unintended consequences to calling breast-feeding ‘natural’?

Breast-feeding: “It’s only natural.” It’s a message women may have seen on Facebook or a state health department website, or heard on the radio, as part of a campaign launched in 2013 by the Department of Health and Human Services.

But, according to a pair of experts, this type of campaign could backfire in a big way. When federal and local health departments use the term “natural” to promote breast-feeding, it could inadvertently fuel concerns over other aspects of health and society that are seen as “unnatural,” such as vaccines, genetically modified foods and assisted reproductive technologies, the experts warn.

Read more at:

http://www.cnn.com/2016/03/04/health/breast-feeding-natural-vaccine-fears/index.html?eref=rss_health